Amazon Ads unBoxed

Amazon invited 300 advertising partners to the European date of their unBoxed conference tour. The event centred around a main auditorium, with keynote speakers, panel discussion and presentations. Three immersive activation zones for Prime Video, Live Sports and Twitch provided the opportunity for delegates to learn more about advertising with Amazon’s sub-brands.

Testimonial

“Weaving multiple technologies together created an authentic experience for Amazon and their sub-brands—facilitating an engaging and productive conference environment.”

Ben Waters

Senior Production Manager

Insert Productions

The Challenge

Insert Productions were tasked with providing technical production services and interactive experiences across multiple areas for the Amazon Ads unBoxed conference. We needed to overcome challenges such as venue limitations and logistical hurdles to help Seen Presents and Amazon achieve their event marketing objectives.

Our Solutions

Prior to defining the range of solutions, we supported Seen throughout the conceptualisation phase, advising them on how interactive and experiential technology could be used to increase delegate satisfaction and engagement. Pre-production planning including 3D visualisation and pre-programming resulted in a more efficient onsite installation.

Staging

The unique architectural features of the Pavillon Vendôme required us to design a bespoke stage, maximising the floor space whilst integrating the venue’s LED screen into the design. We worked closely with the set designer, ensuring the event’s aesthetic identity ran throughout. We installed a DDA compliant ramp for disabled access to the stage.

Video Production

We provided all video content control for the event—integrating live camera feeds and Keynote/PowerPoint presentations into the onscreen content. Using a Barco e2 screen management system, we routed content to multiple playback surfaces around the auditorium. All systems had a main and backup feed, guaranteeing uninterrupted playback.

Experiential

Insert Productions supplied and installed experiential activations including screens and lighting for breakout attractions around the convention, creating experiences people could interact with increased footfall and boosted engagement. We provided a full Pioneer DJ kit, which helped generate a party atmosphere during breaks in the conference.

Video Screens

LED relay screens either side of the main screen ensured the audience had a clear view of the conference content. We supplied, installed and managed two 3.5x2M Absen Polaris 2.5mm LED screens, colour-balanced to match the venue’s screen. Additional screens around the auditorium relayed the content to where it was needed.

Outdoor Lighting

Guests to the conference were greeted by Amazon branding and embellishments to the facade of the Pavillon Vendôme. We supplied and installed an outdoor lighting system featuring 16 Astera LED tubes, scrolling through Amazon’s brand colours, as well as LED washes lighting Amazon signage and architectural features of the building.

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