Creative visionaries Moment Factory joined forces with live event experts Fever to produce the inaugural Light Cycles experience in the heart of the West Midlands. The installation treated tens of thousands of visitors to a mult-sensory experience during a four month period during the autumn and winter of 2024/25.
Testimonial
“Working with Insert Productions is seamless. From initial site visits to onsite installation and adaptability, Insert delivered Light Cycles with the highest professionalism and efficiency possible.”
Pierre-Oliver Durand
Technical Director
Light Cycles

The Challenge

Our brief was to provide technical production expertise, logistics and crewing services to install, manage and maintain client-owned technology for a visually stunning outdoor immersive experience which would be operational from November to February.

Our Solutions

We undertook a wide range of tasks from pre-event planning and providing labour to unload five shipping containers of equipment, to installing over 3000 lights, 135 speakers and four projectors—integrating all AV equipment into the side-wide power and data network.

Crew

Insert Productions provided over 300 crew days for the multi-week, technically complex installation. Our technicians were supported by project managers, carpenters, product specialists and general AV crew. Following the successful installation, we supported the live days with two show crew for each of the 65 days the event was operational.

Pre-production

Planning an outdoor installation, surrounded by lakes and woodland requires a thorough pre-production process. Following the client’s design and project timings, we created a crewing schedule and plans, including H&S documentation and assigning a hierarchy of on-site leadership to ensure our team were well-managed and efficient.

Plant

We supplied all plant machinery and operators required to install the Light Cycles experience within the eight acre site of Somers Fishery near Coventry. We provided telehandlers, boat operators, cherry pickers, generator-powered car park lighting and UTV vehicles (buggies) which enabled our crew to quickly and safely navigate the site during build and live days.

Testimonial
“The unique nature of this project: exclusively outdoors and servicing client-owned kit brought challenges the whole team relished. We battled through poor weather and unexpected obstacles to deliver a visually stunning project on time and on budget.”
Ben Waters
Senior Production Manager
Insert Productions