Digitain: ICE

Our event technologists worked side by side with Equinox’s design team—advising them on the best use of technology to achieve their design objectives. By fully understanding the purpose of each solution, we were able to suggest which technologies would achieve the best results, maximising footfall and engagement on Digitain’s stand.

Testimonial

“The challenge of producing such a complex and intricate design brought out the best in our team, who contributed their knowledge and expertise to the close collaboration with Equinox.”

Ben Waters

Senior Production Manager

Insert Productions

The Challenge

Equinox designed an exhibition stand which satisfied Digitain’s objectives and responded to the brief: ‘to create a space where the Digitain brand is instantly recognisable. Using cutting-edge display technology and digital content to attract people onto the stand, with sufficient demo stations available so guests can explore Digiain software and apps.’

Our Solutions

The project kicked off with an extensive pre-production period, ensuring we got everything right ahead of the onsite build. We supported Equinox with CAD illustrations of every technical element, with 3D visualisation where required. To make things easier onsite, media server and lighting console pre-programming was done ahead of arriving at ExCeL.

Onsite, we provided full technical production services for Equinox. In addition to supplying all AV & IT equipment needed, we provided crewing, power distribution and rigging services. Installing a mother grid, with 3 sub grids for each LED pod enabled us to raise and lower the whole rig or individual elements.

The project was overseen by a lead Project Manager, supported by a team of product specialists and technical experts.

LED Screens

The creative use of LED screens was an important element of Equinox’s design. We supplied and installed three separate LED canvases, using ROE BM4 for the floor, Absen 2.5mm for the upright totems and Absen Polaris 3.9mm LED for the flown ceiling sections. The three LED canvases were able to display unique content, then combine to form a single playback surface. Content was fed from a Disguise media server into a Barco E2 systems management tool, then routed to the LED processors.

Demo Stations

A key objective for Digitain was to present their range of software and apps for prospective clients to explore. We facilitated this by kitting out 11 demo stations with 32” touchscreen terminals and a combination of Apple and Android smartphones—enabling users to explore the apps on different operating systems. We installed and managed a wired and wireless network, connecting the devices to Digitain’s live server.

Lighting

The colour and style of lighting was instrumental to establishing Digitain’s brand on the show floor. We created a lighting design which was both functional and creative. Using industry leading fixtures by Robe, SGM and Martin Professional, we designed, installed and ran a lighting system with 85 lighting fixtures controlled by an Avolites Quartz console.

Audio

Although primarily a visual experience, audio was key to setting the vibe in Digitain’s space. A DJ played music throughout the day on a Pioneer DJ kit provided by Insert Productions. We also provided Sennheiser wireless microphones, used by special guests such as Luis Figo. 12 RCF Point Source speakers spaced around the stand, with two flown RCF subwoofers ensured adequate sound quality throughout the 875M² space.

Video Walls

Video walls played an important role in the function and aesthetic of Equinox’s design for the Digitain stand. Using 18 Samsung 65” 4K screens, we installed two video walls: a 2x2 four screen video wall near one of the demo stations and a 2x6 video wall backdrop behind the bar, showing footage from different games for a sports bar type look.

Testimonial

“We’re proud to continue our longstanding relationship with Equinox, delivering our biggest and most complex stand to date. Thanks to the attention to detail and professionalism of the Insert team, we’re delighted to have exceeded the expectations of both Equinox and Digitain.”

Danny Pearce

Director