Expedia

Competing for attention against other UEFA official partners, Expedia were passionate about creating an engaging experience which was as insightful as it was entertaining.

Testimonial

“Insert Productions really are the best of the best. Having them onboard for the Expedia project alleviated any stresses and strains relating to tech on the stand—leaving our team free to concentrate on what they do best.”

Laura Gray

Production Manager

Firecracker Works

The Challenge

High-quality audiovisual technology was required to facilitate the interactive experiences in Expedia’s space. The technology we provided needed to be simple enough to be operated by the Expedia brand ambassadors during the four-day Champions Festival in London.

Our Solutions

We worked closely with Firecracker during pre-production to ensure the technology we provided suited their needs. Our team visited the Firecracker studio during the stand build to install the infrastructure, ahead of the main build in Trafalgar Square. Once on site, the installation was straightforward, we efficiently installed and tested all solutions, then trained Expedia’s team how to operate the technology.

LED Ticker

We installed two weather-proof LED tickers installed on either side of the Expedia stand using Absen 3.9mm outdoor panels. Inspirational content was fed from a Millumin media server, with 15 unique messages triggered by a user-friendly interface, allowing Expedia brand ambassadors to change the messaging when required.

Audio Package

We provided indoor and outdoor Sonos speakers, controlled by an Allen & HeathCQ-12T touchscreen mixer. Sennheiser wireless microphones were used for celebrity and influencer appearances on the outdoor mezzanine. The audio system was designed for ease of use—simply switch it on, set the volume and use it.

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We supplied additional AV & IT technology throughout the space, including a 55” screen, touchscreen devices and power and data cabling throughout the space.

Working closely with Firecracker throughout the design, pre-production and construction phase resulted in a more efficient workflow. Technician time on site was minimal—we fitted, tested and trained, then left them to it.