Netflix: Cannes Lions

Netflix invited hundreds of advertising partners a multi-day event held on the rooftop of the JW Marriott hotel during the Cannes Lions Festival of Creativity. Netflix’s strategy was to treat their delegates as fans, rewarding them with an experiential extravaganza themed to popular Netflix productions including: Stranger Things, The Gentleman, Squid Games, Emily in Paris, Bridgerton and Senna.

Testimonial

“We love working with Insert because they take care of all our technical production needs. Nothing is ever too much trouble. From developing client solutions, pre-event planning, AV equipment supply, digital content and onsite services—everything is done with respect and understanding for us and our client.”

Josh Chadwick

Senior Production Manager

Seen Presents

The Challenge

Our brief was to provide technical production services for the event. We needed to work closely with Seen’s creative team and their specialist set designers—reviewing the objectives and requirements and responding with solutions which met Seen’s vision for the project.

Our Solutions

We designed, supplied, installed and managed specialist audiovisual systems. In addition to lighting, video and audio, we provided the technical infrastructure, fulfilling all rigging, power distribution and crewing needs. As a single source supplier taking on all aspects of technical production, we relieved Seen Presents’ team from any stress or concern relating to the technical success of their event.

Home from Home

Seen Presents tasked us with building ‘Home from Home’, a theatre and meeting place at the heart of the brand experience. To achieve this, we used Prolyte Stagedex to fill in the hotel’s octagonal swimming pool. We then kitted out the theatre with staging, lighting, audio and a 4K video system for screenings and presentations.

Lighting

Insert Productions specified, supplied, installed and operated an LED lighting rig of more than 100 fixtures. We provided creative lighting for all the activation zones, show lighting for the DJ/party area, flood lights across multiple areas and an emergency lighting package which supplemented the venue's existing system and ensured H&S legislation was met.

Audio

Music played an important role in setting the scene for each activation area. We provided discrete audio systems for all seven themed zones, plus a substantial PA system for the party area. All the activation areas played individual soundtracks during the day, but the whole system came together as party night took over the entire JW Marriott rooftop.

Senna F1 Game

Guests were invited to play a speed reaction game which mimicked the 30 turns of the Monaco F1 circuit, part of an interactive experience to promote Netflix's Senna Documentary. We designed and built the game, from developing software and integrating the electronics, through to installing and managing the activation on site in Cannes.

Squid Games Activation

Seen's concept to create an immersive Squid Games activation took inspiration from the Dalgoma cookie challenge in the popular tv series. We integrated digital and physical technologies to produce the game experience. Hitting the start button activated a countdown, after which guests had to navigate four buzz wire games in the shortest amount of time.

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Testimonial

“As our second year supporting Seen Presents with Netflix at Cannes Lions, we were able to draw on previous experiences and collectively push the limits of technology; achieving Seen’s creative vision and producing a spectacular experience.”

Alex Reah

Production Director

Insert Productions