Wimbledon: Pick a Winner

Visitors to the Wimbledon Championships passed through an archway with polling buttons, encouraging them to vote on which player they thought would win certain tennis matches. This outdoor brand activation utilised gamification as a powerful tool to maximise visitor engagement.

Testimonial

“If you ask someone’s opinion, they’ll usually give it to you. Our interactive installation was used by the majority of people entering the Wimbledon Championships.”

Tom Whittingham

Project Manager

Insert Productions

The Challenge

Fuel4 called on Insert productions to provide technical services for an experiential concept created by Agency Space. Our brief was to refine the solution, creating and installing a weatherproof gamification experience which could run without onsite technical support.

Our Solutions

Interpreting the brief, we worked closely with Fuel4 and Agency Space, providing pre-production services, AV tech and digital content which satisfied all requirements.

Gamification

We developed a gamification attraction which encouraged tennis fans to vote for which player they thought would win specific matches. Guests cast their vote by hitting one of two oversized tennis balls as they passed through the archway. Our system counted the number of button presses in real time, displaying the totals on an LED scoreboard.

Using Wimbledon’s digital assets, we replicated the iconic Wimbledon scoreboard—creating an authentic brand experience.

The system was designed to be accessible remotely, enabling our team to easily connect and update the questions—eliminating the need for onsite management or maintenance.

LED Screen

Poll results were displayed on an 8.5x1M LED screen using Absen 3.9mm outdoor LED panels—widely regarded as the best-in-class weatherproof outdoor display. Insert Productions LED specialists installed the screen, processors and gaming infrastructure onsite, before training the onsite agency team how to switch on and run the installation.